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Freemiums

Jun 9, 2009 7:18 PM

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Have any of your projects benefited from the model of giving music away as a "freemium?"

I liked your article on this topic. I give away my single, “Song for Free,” which is about being a free song (www.ToddLerner.com). This works to my advantage in that this song and others on the album have been played on podcasts worldwide.

Here's a link to a four-minute sampling of my songs played on podcasts in Japan, England, Sweden, Germany, Alaska to Hawaii, New York to Vegas, New Zealand, Poland and Jordan: www.songforfree.com/todd_played_worldwide.mp3.
Todd Lerner

The “freemium” has enabled me to increase my database of names and e-mail addresses to help me market my music to more listeners. I am beginning to take in revenue as the people in my database become paying fans.

A track that I produced, entitled “You Already Know” by David Rush of Universal Republic Records, was recently placed on MTV's Rob Dydrek's Fantasy Factory. My database of fans started purchasing the track for $1 from my Website (www.ElieMaman.com). Not only am I generating income for the track, at the same time, my fan base/database is growing as I gather all of the name/e-mail addresses. I have already sold a couple hundred downloads within only a two-week period.
Elie Maman
Elie Maman Productions
Shall I Compare Thee

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