MIX’S WEB PORTAL IS YOUR GATEWAY TO ALL THINGS AES… PRESENTING ONLINE EVENTS LIKE YOU’VE NEVER SEEN BEFORE

Mix’s show sites have grown to be a leading source of information and exciting content for attendees and exhibitors alike. Mix’s 2006 AES portal site will guide customers through exclusive resources found only on mixonline.com.

Join us for the most dynamic multiple-media AES promotional opportunities available anywhere. No other publication offers you:

• Print: 4 issues dedicated to AES events and programming
• Blog: Daily online live coverage from the show floor!

§        Vlog: Video product demos of the hot gear at the show, direct from the show floor

§         Online Survival Guide: A fun guide to local restaurants, nightlife, points of interest and more!

• Weekly Pre-show Enewsletters: Reach 80,000 customers leading up to the show
• Nightly Enewsletters: Daily recap of the days’ news and events
• Daily Podcasts: Kevin Becka interviews industry experts on trends emerging from the show
• AES New Products Guide: Exclusive spotlight on new technologies debuting at the show
• TECnology Hall Of Fame: Meet the inductees on October 6, plus special issue and event!
• TEC Awards: Tix and sponsorships still available for Saturday, October 7

All of these opportunities are available in a single sponsor package or customized to your show needs!

Showcase your audio gear and programs in some of these must-have AES resources! To help you capitalize on that 20% attendance increase at the last AES convention, Mix is providing several opportunities to place your company and products in the spotlight and shine in the City By The Bay!

Mix's AES New Products Guide
Mix's annual guide to all the new technologies to be seen on the show floor. Call out your special products and booth info for show attendees to map out their must-see tour of AES 2006. FREE product listings include manufacturer name, address, product name and 75-word description. Enhance your product with a photo, logo or boldface treatment! Bound in the October AES show issue of Mix with 2000 stand-alone copies distributed at the show. See the 2005 AES New Products Guide for reference: http://mixonline.com/aesny/new-products-guide.

The 2006 AES New Products Guide will also go online as part of Mix's special AES portal site, which includes the Survival Guide pages and more.

Submit your listing at www.mixonline.com today!

Get your ad in front of AES buyers and call your Mix advertising representative today!

Ad Close: August 17
Online Component Launches: October 4

Mix's August, September and October issues

August: TEC Awards Voting Ballot Issue

September: TECnology Hall of Fame issue

The TECnology Hall of Fame was created by the Mix Foundation for Excellence in Audio to honor those revolutionary and lasting technological contributions to professional audio.

Ad Close: July 17

October: Mix’s official AES Issue on New Technology and packed with the most current AES and SF content. Includes the AES New Products Guide and more – watch for the exciting “Bay Area Legends” and “Ten To Watch For” features! Distributed to 45,000 subscribers plus 4,000 bonus copies at the show, these are can't-miss issues for audio industry pros!

Ad Close: August 17

Mix AES San Francisco Survival Guide
The AES Survival Guide is back! In this custom portal to All-Things-AES Website, Mix gives you the launching pad to the AES New Products guide (the must-see-at-the-show items), the live Daily Blog from the show floor, nightly ENewsletter reports on the day's events, VLOG product demos from exhibitors, Mix Podcasts, PLUS editors bring you cool insider tips, the hottest products debuting at the show, plus lots of fun trivia, useful San Francisco city information, editors picks for the best places to go out at night or have a great meal and more! Be a part of this audiophile’s survival guide to the Bay Area! You remember our infamous SF Survival Guide of 2004… we’re expanding this year as a digest-sized stand-alone guide to the city and all it has to offer. The online sponsorship opportunities are endless - call Albert, Greg, Michele, Robin, or Kevin today!

Launch Date: September 26 on mixonline.com

Mix's Live AES Blog Newsroom
Tom Kenny and his team of Mix Editors host this wildly successful program live from the show floor - contact the Mix editors to schedule your "guest appearance" at our booth (# TBA!) and follow the live up-to-the-minute blog action on mixonline.com!
Mix's blog action has become an exciting must-participate event – check out our recent shows: mixonline.com/nab2005 or blog.mixonline.com/aes.

In addition to daily blog activity hosted by a special sponsor to be announced, there will be a nightly enewsletter blast featuring the day's top hits and picks from the show and of course a massive post-show wrap up, all hosted at mixonline.com.

Mix AES Preview ENewsletters
September 19, 26, and October 3 are mail dates for three special AES PREVIEW enewsletters from Mix. Be sure your company's AES activities and new product announcements are included in this exclusive series of special reports covering promotional content and events surrounding the show, plus a one-of-a-kind AES planner. Created to build excitement for the show, these three blasts will reach over 80,000 subscribers preparing for the AES convention.

Editorial Close: September 12, 29, and 26 (5 business days prior to mail dates)
Available on a first-come basis, space is limited!

AES Preview/Custom Special Report ENewsletters
Want to customize your own message to Mix e-subscribers? Drive attendees to your booth - your custom show message can reach more than 80,000 potential show attendees - even those who don't make it to AES will catch this online info. Book your blast up to 10 days before the show. Click here to see an example of a Euphonix custom enewsletter that was integral to the success of their AES 2004 new console launch!

Call your Mix representative to reserve your custom Enewsletter while they’re still available.

Tech Minutes/VLOG
Video product demos for exhibitors are posted on Mix’s AES portal site. Throughout the three-day convention, a camera crew will visit booths and interview key personnel on the features and applications of new technologies. Each segment, edited nightly and placed in the easy-to-navigate site we call "Tech Minutes," is product-specific and can be considered a first-look demo. Here's a look at our NAB VLOG as sponsored by Tascam: http://www.mixonline.com/techminutes/nab2006/tascam1

Contact us to schedule your demo during the show! Or better yet, “own” the Vlog and sponsor all the product demos!

Mix’s Audio Podcasts with Kevin Becka

In his travels across the convention floor, Mix technical editor Kevin Becka interviews manufacturers and artists on the technology trends emerging from San Francisco. Each night an edited 15-minute Podcast news report, spotlighting the major events and product announcements from that day's travels, is posted for online distribution on the mixonline.com AES portal site. Single sponsorship is available now!

TECnology Hall Of Fame Induction

The TECnology Hall of Fame was created by the Mix Foundation for Excellence in Audio to honor those lasting technological contributions to professional audio that have been achieved throughout history. These contributors will be recognized at a special ceremony to be held at Moscone Center on Friday, October 6.

TEC Awards
Tickets? We LOVE Tickets!
Tickets for the 22^nd annual Technical Excellence and Creativity Awards, presented by the Mix Foundation for Excellence in Audio, are available now at mixfoundation.org or by contacting Karen Dunn at karentec@aol.com.

This year's event features Hall Of Fame inductee David Hewitt and Les Paul Award recipient Steve Miller and some surprise presenters and performances TBA. Relive the magic of last year's exciting TEC Awards with the late Arif Mardin, Chaka Kahn, Ahmet Ertegun, David Byrne, Will Lee and others here: http://mixfoundation.org/tec/pastwinners/05photos.html

Your table sponsorship is a tax-deductible charitable contribution. Reserve your tix today!

The TEC Awards will be held Saturday October 7 at the San Francisco Hilton

AES Show Wrap-Up
Posting on 10/10, the entire AES convention is covered from top to bottom. Boy, are our Editors tired – be sure they have all the details on your show stoppers! Materials for this site are due 10/5. Online opportunities are available from your Mix representative.

Contact your Mix marketing partner today!

Erika Lopez, Associate Publisher | 818-249-6809 | elopez@mixonline.com

Michele Kanatous, East Coast/Europe | 732-851-5937 | mkanatous@mixonline.com

Greg Sutton, Midwest/Northwest | 847-968-2390 | gsutton@mixonline.com

Albert Margolis, Southwest | 949-582-2753 | amargolis@mixonline.com

Robin Boyce, Marketplace/Classifieds Advertising Director

510-985-3250 or 800-544-5530 | rboyce@penton.com

Kevin Blackford, National Sales, Marketplace/Classifieds

510-985-3259 or 800-544-4430 | kblackford@penton.com