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Consumers Vote on 3-D

Dec 3, 2008 3:44 PM

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Free Live Webcast:

Understanding Bass Management
With Bob Hodas, November 20th

Brought to you by Ex'pression College for Digital Arts and Mix
Bob Hodas explores best practices for Bass Management in your studio, explaining how to set up a bass managed system, what features to look for in a Bass Management box and much more.
Read more and register here.

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Mastering Stories

Our December issue will focus on mastering. We'd like to hear from mastering engineersÑtell us about your most interesting mastering project. E-mail us at mixeditorial@mixonline.com.


Remix Hotel News

Avid Presents: Remix Hotel Los Angeles| Dec. 4-6, 2008

Hot off an incredibly successful event in Atlanta, Remix Hotel is gearing up for its final event in 2008: Remix Hotel Los Angeles. We're busy putting together a killer weekend of panels, production and more. Keep it tuned to remixhotel.com for registration and schedule details, and be sure to check out all of the amazing videos from Atlanta and New York! .


This Month in Mix

Meant to be Seen, a group on stereoscopic 3D (S-3D; the ability to display true volumetric 3-D content through 2-D media) gaming and home entertainment, has announced the preliminary results of the U-DECIDE Initiative, an ongoing study of what customers think of 3-D entertainment technologies and why, made possible with the assistance of AMD, iZ3D, Blitz Games Studios, The Game Creators and Guild Software.

The U-DECIDE Initiative was designed to capture customer opinions in two separate online surveys. One was for traditional gamers who don't yet own 3-D equipment, and the other was for experienced stereoscopic 3-D gamers and consumers. Each respondent was required to answer 26 multipart questions. Information learned from 2-D and 3-D customers include 3-D hardware quality expectations, perceived deterrents to 3-D technology, motivators or messages that connect with customers at a marketing level, brand awareness for leading products and companies, gaming performance expectations depending on game type and more.

The first finding is that only a minority of 2-D customers think that 3-D is tacky or uncomfortable. Nearly 26 percent of respondents think 3-D is a "must-have" technology, and more than 65 percent find it "intriguing." Less than 4 percent think 3-D is "tacky," and just more than 5 percent think 3-D "sounds uncomfortable."

For inexperienced 2-D and existing 3-D customers, wearing comfortable 3-D glasses is an insignificant barrier to the technology for some types of content. Only 12 percent of 2-D customers object to 3-D glasses for videogames, while this climbs to almost 30 percent for 3-D broadcast television. Experienced 3-D customers are more forgiving with a 3-percent objection level for videogames and 12 percent for broadcast television. Blu-ray movies fall in-between with 16-percent glasses objection for 2-D and 4 percent for experienced 3-D customers.

All respondents are nearly unanimous about one market. Stereoscopic 3-D is most suitable for videogames with an 87-percent suitability rating by 2-D and nearly 97-percent rating by experienced 3-D gamers. Without yet owning the technology for themselves, 93 percent of 2-D customers want game developers to officially support true 3-D in their games, and this climbs to 99 percent amongst 3-D gamers.

The findings are still considered preliminary, and the surveys will remain open until January 1, 2009 at www.mtbs3d.com/udecide.shtml.





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