Consumers Vote on 3-D

Dec 3, 2008 3:44 PM

Polls


Mix Regional

The Mix Regional section for Mix's May 2014 issue focuses on Nashville. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

Meant to be Seen, a group on stereoscopic 3D (S-3D; the ability to display true volumetric 3-D content through 2-D media) gaming and home entertainment, has announced the preliminary results of the U-DECIDE Initiative, an ongoing study of what customers think of 3-D entertainment technologies and why, made possible with the assistance of AMD, iZ3D, Blitz Games Studios, The Game Creators and Guild Software.

The U-DECIDE Initiative was designed to capture customer opinions in two separate online surveys. One was for traditional gamers who don't yet own 3-D equipment, and the other was for experienced stereoscopic 3-D gamers and consumers. Each respondent was required to answer 26 multipart questions. Information learned from 2-D and 3-D customers include 3-D hardware quality expectations, perceived deterrents to 3-D technology, motivators or messages that connect with customers at a marketing level, brand awareness for leading products and companies, gaming performance expectations depending on game type and more.

The first finding is that only a minority of 2-D customers think that 3-D is tacky or uncomfortable. Nearly 26 percent of respondents think 3-D is a "must-have" technology, and more than 65 percent find it "intriguing." Less than 4 percent think 3-D is "tacky," and just more than 5 percent think 3-D "sounds uncomfortable."

For inexperienced 2-D and existing 3-D customers, wearing comfortable 3-D glasses is an insignificant barrier to the technology for some types of content. Only 12 percent of 2-D customers object to 3-D glasses for videogames, while this climbs to almost 30 percent for 3-D broadcast television. Experienced 3-D customers are more forgiving with a 3-percent objection level for videogames and 12 percent for broadcast television. Blu-ray movies fall in-between with 16-percent glasses objection for 2-D and 4 percent for experienced 3-D customers.

All respondents are nearly unanimous about one market. Stereoscopic 3-D is most suitable for videogames with an 87-percent suitability rating by 2-D and nearly 97-percent rating by experienced 3-D gamers. Without yet owning the technology for themselves, 93 percent of 2-D customers want game developers to officially support true 3-D in their games, and this climbs to 99 percent amongst 3-D gamers.

The findings are still considered preliminary, and the surveys will remain open until January 1, 2009 at www.mtbs3d.com/udecide.shtml.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]