Instant Gratification
Aug 1, 2003 12:00 PM, Compiled by Sarah Benzuly
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This Month in Mix
Why wait a year to buy the live album from your favorite band when you can get it as you walk out the venue's doors? Clear Channel Entertainment's new program, “Instant Live,” does just that. CCE recently rolled out the program at club concerts in the Boston area, with future plans to go nationwide.
Concerts are recorded using a combination of ambient mics and feeds from the soundboard, adding state-of-the-art technology to duplicate, package and deliver CDs at the show. Fan can pre-order when purchasing their tickets. Fans who couldn't attend the event can buy Instant Live CDs at designated Best Buy stores.
“This is about more than just technology expanding our ability to bring live entertainment to music fans in new forms,” said Steve Simon, Instant Live project director and executive VP at Clear Channel Entertainment. “We are leveraging technology to improve the concert experience for fans and enhance the connection between them and their favorite artists.”
To find out which concert Instant Live will hit next, visit http://instantliveconcerts.com.
Send Your “Current” News to Sarah Benzuly at sbenzuly@primediabusiness.com.
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