Sweetwater Named API Dealer

Jun 19, 2009 12:54 PM


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

photo of Jeff Radke and Larry Droppa

Jeff Radke (left), vice president of sales for Sweetwater Sound, and Larry Droppa, president of API, finalize the appointment of Sweetwater as an API dealer.

API Audio in Jessup, Md., has appointed Sweetwater Sound in Fort Wayne, Ind., to sell its unique brand of rackmounted gear and Arsenal Audio by API line. The agreement gives users access to API gear in Sweetwater's outlets.

"I'm elated that Sweetwater is now an API dealer!" says Sweetwater founder and president Chuck Surack. "Without question, API has a strong foothold in our industry's history. I know their gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs."

"We're very pleased to add Sweetwater as a dealer," says API president Larry Droppa. "Of course, their high sales volume is attractive, but we're also very comfortable with their sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater's repertoire."

API started in the late 1960s by designing consoles and modular units. Fidelity to the original designs, the legendary 2520 op amp, and a philosophy that never succumbs to engineering expedience have kept API at the forefront of high-end pro audio for 40 years.

Sweetwater started modestly in the mid-1970s and two decades later grew to become one of America's 500 fastest growing companies. Sweetwater believes in giving customers substantive pre- and post-sales customer support that helps them deliver better sound.

For more information, visit www.apiaudio.com and www.sweetwater.com.

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.