Bang & Olufsen Bring In New Year With New Image, Name

Jan 10, 2002 12:00 PM, Editors

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Bang & Olufsen ICEpower a/s have introduced a new corporate identity to bring in the new year. Part of the changes include changing the company name from Bang & Olufsen PowerHouse a/s to Bang & Olufsen ICEpower a/s. Bang & Olufsen ICEpower a/s is still part of Bang & Olufsen a/s, the primary shareholder.

Other changes include:

  • New brand of ICEpower. Material received from the company wil include the ICEpower logo and have a "new look."

  • New Website --www.icepower.bang-olufsen.com includes a new layout and improved user navigation. Users can now find all product sheets that can be downloaded or ordered as hard copies.






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