Business Chops Workshop to be Held November 2

Oct 30, 2003 12:00 PM, Editors


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"Business Chops: Success Coaching for Musicians and Songwriters" is an interactive workshop that takes place this Sunday, November 2, 2003, from 9 a.m. to 6 p.m., at the Knitting Factory in Hollywood. This informative full-day event will teach independent musicians, songwriters and industry professionals business and marketing techniques.

Workshop coaches John Stiernberg and Diane Rapaport will provide planning, branding and marketing techniques, and interactive exercises geared to fast-track indie careers. Stiernberg is a music business consultant and author of Succeeding In Music. Rapaport is a music industry guru and author of How to Make and Sell Your Own Recording.

Industry experts Bobby Borg, Andre Fischer, Scott Mathews, Michael C. Ross and John Wooler will discuss the artist development revolution and how power is shifting from major labels to indie artists. Borg, former drummer for multi-Platinum band Warrant, consultant and author of The Musician's Handbook: A Practical Guide to Understanding the Music Business will provide practical tips on self-promotion. Fischer is a producer/musician/A&R (Lalah Hathaway, Tony Bennett, Natalie Cole). Mathews is a producer/musician (Beach Boys, Elvis Costello, Johnny Cash), Ross is a producer/mixer/engineer (Christina Aguilera, Vanessa Carlton, Mya) and Wooler is a producer/A&R (Siedah, Robben Ford, Eliades Ochoa).

The event includes a continental breakfast, a light lunch, big-ticket-item prize giveaways (gear and software), workshop handouts, resource materials, musician resources and more. Seminar topics include "Aligning Your Creative, Financial and Personal Goals"; "Developing a Three-Year Business Plan for Success"; "Building a Marketing Plan That Rocks"; "Checklist for Creating a Win-Win Indie or Major-Label Deal"; "Thriving in Today’s Music Industry"; "The Artist Development Revolution"; and "Positioning Yourself as a Brand."

A newly added feature is the Artist Development Room hosted by studioexpresso, where recording artists can meet studioexpresso producers who will offer feedback on how to develop their song and maximize production value. Artists should bring song sample (CD/tape demo) and sign up at the studioexpresso desk at 9 a.m. Submissions will be reviewed onsite by studioexpresso producers on a first come, first serve basis. Sessions for the room are from 12:30 p.m. to 1:15 p.m., and 5 p.m. to 6 p.m. Those who prefer a private review can submit their demo and fill out the feedback form. This service is provided by studioexpresso producers Marvin Etzioni, Jeff Weber, Jeff Gross, Rogers Masson and Matt Forger.

The Knitting Factory is located at 7021 Hollywood Blvd. in Hollywood. Tickets are $75 with advance purchase or $95 at door. To register, visit or call 800/579-8003.

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