Composer Doug Hall to Open Own Company

Nov 25, 2003 12:00 PM, Editors

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In January 2004, composer Doug Hall will open PROPELLER, New York’s newest full-service music company. Partnering with former MTV producer Iris Schaffer, Hall has created a state-of-the-art boutique dedicated to providing innovative original music and sound design complemented by over-the-top client services.

PROPELLER’s new midtown Manhattan space is being designed from the ground up. The West 45th Street studio features a John Storyk-designed live recording room, which can accommodate a dozen musicians. The MIDI composing room, with a view of Rockefeller Center, is outfitted with MOTU’s Digital Performer running on a Macintosh G4, a variety of soft synths and other music software, and an inventory of analog preamps and outboard processing gear.

“What I’ve missed most while freelancing was not having direct contact with agency creatives,” he said. “One of my strengths is being able to draw out the information I need when I talk to them about their projects. It really puts clients at ease when they know that a composer begins the creative process with a clear understanding of their vision.

“Music and sound have the uniquely powerful ability to elevate meaning and emotion when combined with visual image. The right sounds can take a message and propel it directly into the viewer’s subconscious. The music and sound created by PROPELLER can take messages to the next level of emotion and memorability.”

PROPELLER will also provide a platform for developing a roster of fresh, young music talent. “We want to be thought of as a creative resource, which features exciting up-and-coming composers and sound designers who can bring some really unique points of view to the mix,” Hall said.






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