Echo Boys Drive Goodyear Spots

May 16, 2003 12:00 PM, Editors

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Echo Boys have recently completed three high-energy spots for Goodyear Tires. The commercials, directed by Bill Scarlett, blend heavy percussion and bass tracks by Harry Pulver, Bob Millea and Randy Anderson with custom elements from Tom Lecher’s own sound-design arsenal.

“We approached the spots as we would a movie,” said Lecher. “It took a team effort to build the soundscapes from interesting sounds and rhythms and have it all meld together.”

In “Construction,” Lecher used real engine revs in the sound design and combined aerosol cans and spritzing hoses for water sprays and blended drum hits and sizzle for puddle splashes. The second spot, "Road Debris," the accelerating percussive track saw Lecher adding ominous sounds of earthquakes, rolling thunder and synthetic rumbles for the rock slide; he used a subtle wind chime to give the feeling of suspended reality during the slow-motion swerve. The third spot, “Sniffers,” has the Echo Boys playing acoustic bass, piano and guitar for a score that Lecher described as “mutant jazz with a rubber bounce.” 






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