EMI Partners With Asset Digital for DVD-A Production

Apr 11, 2003 12:00 PM, Editors


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Canadian artists will soon be showcasing their tracks on the DVD-Audio format. In an effort to push DVD-Audio, EMI has partnered with one of Canada's leading DVD production facilities, Asset Digital. Presently Canada's only DVD-Audio house, Asset Digital has completed two projects for EMI: Trapeze"—The Tom Cochrane and Red Rider Collection and Machine Punch Through—A MOIST Compilation.

EMI Music Canada's VP of marketing and operations, Rob Brooks, said, "For a number of years now, consumers have been enjoying 6-channel audio in the movies they watch, and with the recent DVD hardware changes to include a DVD-Audio option, they can now enjoy listening to their music in 6-channel, advanced-resolution surround. It's a truly amazing experience."

With over 500 DVD-Video releases to its name, Asset Digital is focused on creating titles that truly take advantage of the format. "We've come a long way with DVD since its introduction," said Asset executive producer Andrew Buck. "DVD-Audio was a logical extension to our DVD-Video program and we share EMI's enthusiasm. t truly sounds fantastic, and it's only a matter of time before consumers come to the same realization."

For more, visit Asset Digital at www.assetdigital.com.

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