Endless Noise Creates New Nike Spot

Dec 2, 2002 12:00 PM, Editors


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Award-winning commercial music and sound design company Endless Noise (Los Angeles) announced details of its music composition, arranging and production work for the new Nike Golf Ball Go Far Super Soft TV Series of television spots, which were directed by Gary Nolton for Limbo Films and produced for Wieden + Kennedy in Portland.

The first of the spots debuted on the Golf Channel and ESPN on November 20, with more scheduled to air during sports programming during the next few months.

For this third extension of the "Ball Go Far" idea, which was created by project creative director and copywriter Jim Riswold, Endless Noise’s creative director Jeff Elmassian composed original music for duets that treat the phrase “Super soft ball go super far.” For the campaign’s three spots, the talents of former Monkey Davy Jones were aligned with British rock icon Marianne Faithfull for “Post Modern,” legendary blues/rock guitarist Dave Edmunds was reunited with frequent collaborator and deep-rooted country-western artist Carlene Carter for “Rockabilly,” and Michael Jackson collaborators Siedah Garrett and Dorian Holley teamed for “Afro-Vegas.”

During recording, only Garrett and Holley appeared in the same studio (L.A.’s Westlake Audio) to record their performances. Jones' performance was recorded at West Palm Beach's Saturn Sound Studios, while Faithfull was connected via ISDN to L.A.’s The Complex Studios from Studios Guillaume Tell in Paris. Edmunds was recorded at Capitol Studios in Hollywood, while Carter's ISDN feed from Audio Productions in Nashville was recorded at Westlake Audio. The mixes came together in Westlake Audio’s Studio D, The Complex Studios’ Studio B and Capitol Studios Studio A. For “Post Modern,” musicians included Andy Rehfeldt on acoustic and electric guitars, Mike Valerio on electric bass and Jimmy Paxson on drums. In addition to Edmunds’ guitar work on “Rockabilly,” Rehfeldt also played acoustic and electric guitars, Nick Ariando played accordian and Paxson played drums. “Afro-Vegas” again features Paxson on drums, as well as Rick Baptist and Wayne Bergeron on trumpets, Tom Evans and Brandon Fields on sax, Alex Iles on trombone and Tom Evans on clarinet.

The musical pieces were composed and produced around Jim Riswold’s lyrics by Jeff Elmassian and arranged by Andy Rehfeldt and the rest of the Endless Noise team at their L.A.- based studio. Key contributors included producer Kacy Palmieri, orchestrator Chris Guardino and engineer Barry Goldberg. In addition to Jim Riswold, Wieden + Kennedy’s project team also included art director Tim Hanrahan, producer Ben Grylewicz and account executive Eric Gabrielson. For production company Limbo Films, Pamela Standley served as line producer.

Portland-based Joint Editorial’s Corky Devault edited the spots with the assistance of post producer Patty Brebner. Visual effects and titles were supplied by Portland’s Downstream digital and A52 in Los Angeles.

For more, visit www.EndlessNoise.com.

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