"Extreme Makeover" Gets Musical

Mar 17, 2004 12:00 PM, Editors

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Yamaha Corporation of America recently helped make dreams come true for an unsuspecting family by donating a selection of musical instruments, recording equipment and accessories as part of ABC’s Extreme Makeover/Home Edition, which aired Sunday, February 22.

Each week, the prime-time show gives one deserving family with a compelling story a complete home renovation in a one-week time period. The segment, “Garage Band/Recording Studio,” focused on a family with musical talents.

As the family plays in a band, the renovation team turned the garage into a performance/recording studio area—something that they had always wanted, but were unable to afford.

Yamaha supplied an 02R96 digital mixer and AW16G digital workstation, MSP10 Studio monitor speakers, several acoustic and electric guitars (CPX5S, AES620 and SLG100N), an acoustic and electronic drum kit (Stage Custom and DTXPRESSII), a small P.A. system, a P90 digital piano and a complete selection of accessories. Custom studio furniture was supplied by Sound Construction & Supply Inc. of Nashville, and all microphones were supplied by Shure.

“Prime-time network television exposes music industry products to potential customers who may not normally walk into a music store,” states Tom Sumner, general manager, Yamaha Professional Audio and Combo division. "This type of exposure is part of Yamaha’s market-expansion strategy to drive customers into its dealers. These consumers are amazed at the quality and value in Yamaha products when they get the opportunity to experience them.”

For more information, visit www.yamaha.com/proaudio.






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