Fairlight Commences Operations

Jun 18, 2003 12:00 PM, Editors

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With new financing, Fairlight.au announced that it has officially reopened for business at the company's former Sydney, Australia, manufacturing and operations center. According to Fairlight CEO John Lancken, the company has been producing products since the middle of May and has already shipped its first orders of DREAM Satellite and Station systems to Chiyoda Video, Good Audio Sense, Imagica, Media House, NHK and Yomiuri TV, as well as Audio Recording Unlimited in Chicago.

"This is a really great start for the new Fairlight," Lancken said. "We have received a tremendous amount of support and encouragement from Fairlight customers around the world, and we are grateful for both. A lot of people worked very hard to keep the Fairlight dream alive. Some have invested their labor and their talents; others their capital. All of these people share a common goal to make the new Fairlight a better company that is able to respond quickly to meet a customer's requirements."

Fairlight also announced that it has formed a worldwide network of independently owned and operated distributorships. "Each distributor is responsible for their own sales, marketing, training and support," Lancken explained. "We will provide materials, major trade show support, and an umbrella marketing and communications program to help them achieve their individual local market objectives." Fairlight's new distributor network includes Media Gear in North America, Tekcare and Fairlight France in the UK and Europe, and Fairlight Japan and

Fairlight also unveiled its new corporate Website (www.fairlightau.com), which contains news and information, downloadable product catalogs, a trouble-shooting bulletin board and user forums.

The company was forced into receivership in April of this year. "Quite simply, the old company's strategy of owning and operating a worldwide distributor network could no longer be supported," Lancken explained. "Capital that should have been invested in development and manufacturing was, instead, going to pay for fixed overhead costs that simply could not ever deliver a return. The new Fairlight is going to be more focused on designing and developing products that are dedicated to our customers and that deliver features that are simply the best money can buy. Our job is to develop the tools that creative professionals need to achieve their business objectives. This has always been the essence of Fairlight."






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