Fairlight Receives Australian Design Award for DREAM Family

May 21, 2002 12:00 PM, Editors


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Fairlight ESP, the Sydney-based designer and manufacturer of digital audio technologies for the production of the most advanced music, film and television sound, was honored last month at the 2002 Australian Design Awards for the development of the company's DREAM Series of editing and mixing systems. The awards, which were held at the Sydney Convention & Exhibition Centre, marked the culmination of a long and thorough review process by an independent panel of senior industry and design professionals.

Fairlight's DREAM line received the Software-Electronics Design Award from Standards Australia International, whose Australian Design Awards program was established to promote to the industry and the general public the benefits of professional product design in the development of manufactured goods.

Some of the criteria used in the judging were functionality, ergonomics, aesthetics, creativity and originality, safety and environmental considerations, manufacturing (construction and use of materials) and price (value for money).

Commenting on the nomination and award, Karl Seglins, VP of marketing, said, "The DREAM family represents a quantum leap forward in intuitiveness, editing power and ergonomics. The Design Award is an endorsement of this company's commitment to not simply accept the status quo in systems design, but to advance the user experience at every opportunity through extensive investment in R&D and product development."

For more, visit Fairlight online at www.fairlightesp.com.au.

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