Fluid, Fahlgren Advertising Create Upcoming Cooper Tire Adverts

Mar 29, 2004 12:00 PM, Editors


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A three-spot campaign promoting Cooper Tires was developed by Fahlgren Advertising (Columbus, OH) and New York-based Fluid, who provided a wide array of creative services including the offline and online editorial, visual effects, original music and sound design. The three darkly comic, "mini-drama" commercials, Son, Diner and Den are slated for a national campaign on cable starting April 5th.

Fahlgren Advertising ACD/copywriter Andy Conroy said,  “I’ve always had wonderful experiences working with Fluid for music and sound design-there’s an established level of trust, a level of taste and I’m always happy with the results. So, when they said they were getting editorial together, I said ‘great,’ but at the same time I was a bit leery. Traditionally, music places do music, editing places edit. Having all these services under one roof--industry-standard music, industry-standard sound design and, on the other side, some of the best editors and designers in the country, was a new experience for me. It proved to be a very comfortable, very immediate experience--no long distance conferences, no going across town for another part of the puzzle. It was a wonderful, collaborative experience all around.”

In addition to Avid Editor Scott Philbrook, who completed the offline edit with assistance by Christian Pulfer, the Fluid post-production team included online editor David Sullivan; graphic artist Alex Frowein; composer Judson Crane; sound designer Fred Szymanski; executive producers David Shapiro and Marc Schwartz; producer Virginia Galvan; and music producer Brad Stratton.

The agency team representing Fahlgren Advertising included senior VP account director Frank Moricca; president/corporate creative director John Stertz; CEO Steve Drongowski; senior broadcast producer Susan Mulvey; ACD/art director John Kirk and ACD/copywriter Conroy.

The film-to-tape transfer was completed at Company 3 (N.Y.C.) by colorist Eli Friedman and the final audio mix was engineered at Audio Engine (N.Y.C.) by mixer Joe Vagnoni.


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