Future Sonics Reinforces Brand Name

May 13, 2003 12:00 PM, Editors


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

In 1992, the United States Patent and Trademark Office granted Future Sonics (Pineville, Pa.) a federal registration for the Ear Monitors trademark. Since then, the company continues to enforce this trademark.

According to Daniel East, director of marketing for Future Sonics, "We, as a business, are simply monitoring any potential confusion in the marketplace that might occur by similar references to our brand. Therefore, any use of the words 'ear' or 'ears' and 'monitor' or 'monitors,' used concurrently, will be understood as a direct violation of our trademark rights. We are pleased to see that competitor companies like Shure, Sennheiser, Crest and others are either accommodating our rights or working to do so. We try to respect the branding of every company and only expect the same in return."

Future Sonics has retained the services of trademark-enforcement law firm Kenyon & Kenyon to advise on the continuous protection of its valuable trademark. According to the attorneys, violations could include packaging, advertising and other uses where the "ears" and "monitors" terms may appear together.

For more, visit www.futuresonics.com.

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.