Gibson Announces New Audio Division, New President

Sep 23, 2003 12:00 PM, Editors


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Gibson Guitar Corp. is expanding beyond its core musical instrument business into the consumer electronics business with its new entity, Gibson Audio.

“As digital audio technology brings more and more power to consumers, there is a great need for simplifying the user experience so that normal Joe and Jane Consumer—who don’t have engineering degrees—can enjoy all of the amazing benefits that these technologies bring,” said Kris Carter, president of Gibson Audio. “This simplification of the user experience is a key component of what Gibson Audio is all about.”

While Gibson Audio has yet to announce specific product offerings, a classified project known only as the Remember Music Project is under development, with a full product launch set for January at the 2004 Consumer Electronics Show. “We can’t say much just yet, but the products that come out of this project will indeed be groundbreaking and will set a new standard for comprehensive digital music solutions,” said Carter.

Prior to joining Gibson, Carter was founder and CEO of Ecoustix Inc., a company that designed and built a high-end digital jukebox system for hotel guestrooms that delivered thousands of CDs of music licensed directly from the major record labels.

“It is very exciting to join a company like Gibson with such a storied history,” Carter said. “During the last 100 years, Gibson has crafted the instruments that allow artists to create great music. During the next 100 years, Gibson Audio will craft ‘listening instruments’ that provide new and innovative ways for listeners to enjoy music as it was meant to be: purely and simply.”

Visit Gibson’s Website at

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