Guitar Center's New Pro Sales Division Serves Commercial Recording Market

Apr 2, 2004 12:00 PM, Editors

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Guitar Center Inc. announced the launch of GC Pro, a new sales division of Guitar Center, which expands the Company's services to customers using their products in professional applications. GC Pro provides personalized service through regional account managers to commercial recording facilities such as churches, live music and dance clubs, post-production studios, broadcast facilities, education facilities and mobile recording studios, as well as to project studio owners, professional musicians and producers. Services offered by GC Pro include analysis of a customer's studio and product needs, on-site equipment installation, upgrades and others.

"We developed and introduced GC Pro to expand our services to the commercial market while continuing to serve the professional and aspiring professional musician in our Guitar Center stores, as well as the aspiring and hobbyist musician through Musician's Friend," stated Marty Albertson, president and chief executive officer of Guitar Center. "Through GC Pro, we have assembled a network of seasoned industry professionals that will offer a wide variety of services focusing on audio recording, live sound and lighting and will tailor equipment purchases to meet the specific needs and budgets for our professional customers in the commercial market."

In conjunction with the launch of the Company's new sales division, GC Pro has also introduced its Website, www.gcpro.com, which provides additional resources and information for its clients. The new site provides music/audio industry news, product and purchasing information, and feature stories on artists and facilities. The site also provides in depth interviews with the company's elite advisory board. GC Pro's advisory board includes expert mixers, producers, engineers, composers and film scorers. Current advisory board members are Joe Barresi, Rob Chiarelli, Husky Hoskulds, Eddie Kramer, Marcus Miller and John Paterno. Their profiles and other information can be found at www.gcpro.com.






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