ICIA Focuses on Importance of A/V at InfoComm

Apr 30, 2003 12:00 PM, Editors


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The International Communications Industries Association Inc has announced funds for a three-year, $1.2 million industry awareness campaign, branded "AVolution," to promote the contributions of Audiovisual Solutions Providers (AVSPs) to the success of professional communications and presentations. The awareness campaign will launch at InfoComm, May 31 to June 6, 2003, at the Orange County Convention Center in Orlando, Fla.

ICIA will conduct the AVolution campaign through its International Communications Industries Foundation (ICIF), a non-profit charitable and educational organization chartered to support the A/V communications industry.

ICIA and ICIF representatives will contact broadcasters and video professionals, among others, to demonstrate the practical and creative uses of A/V technology.

"ICIA is active in 60 countries, and everywhere we go, we see new and exciting applications of A/V. Although the A/V industry is ubiquitous, it’s often misunderstood and taken for granted," said Randal A. Lemke, Ph.D., ICIA's executive director. "Through this campaign, we want to open customers’ eyes and ears to the importance and necessity of A/V technology to modern communications, and to recognize the professionals who design and integrate permanent installations, as well as event systems that support meetings and conferences."

For more, visit ICIA at www.icia.org.

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