Larry Chernoff, Joshua Touber Form Chernoff Touber Associates

Dec 1, 2003 12:00 PM, Editors


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Using their knowledge in technology, software, post-production and facility design and management to advise entertainment studios, advertising agencies, broadcasters and commercial/promo edit houses, the new company will also provide consulting services for digital asset management, video and data convergence and facility-management software requirements.

Chernoff (pictured above), a founder of FilmCore, ENCORE and R!OT, most recently served as president of Creative Services Worldwide for Ascent Media Group from 1998 to 2002 after the sale of the aforementioned facilities to Ascent. In January 2003, he was named chairman of Creative Services at Ascent Media Group.

Touber (pictured, right) most recently served as COO of Creative Services for Ascent Media Group for two years and was managing director of Encore Hollywood for two years prior. As a partner and VP of operations at XyTech Systems, he was one of the original designers of its facility-management software product.

“We’re both lucky to have a passion and background in the creative process. It helps us to relate well to the end goal of our clients: content. In addition, I think we have a decent track record as successful entrepreneurs. This gives us a unique opportunity to assist in developing technology and business strategies while not losing sight of the true creative nature of our clients,” Touber said. “In essence, our backgrounds as ‘creatives turned managers’ make us sympathetic to creative objectives while maintaining fiscal business disciplines."

Rubin Postaer Associates, an independently owned Los Angeles-based advertising agency, recently named Chernoff Touber Associates to design a state-of-the-art in-house facility. Jack Hetherington, senior VP at RPA, said, “Like any agency today, our clients are extremely sophisticated in their expectations of all media presentation, so we needed an in-house facility that could generate content that would live harmoniously side-by-side with other materials from our high-end external facility vendors. Chernoff Touber Associates is delivering a comprehensive solution that we simply couldn’t have put together on our own.”

For more information, contact Chernoff Touber Associates at 323/993-5995.

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