Martin Audio Amplifies End Zone

Apr 5, 2004 12:00 PM, Editors


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Craig Benzel, director of marketing for the Green Bay Packers, approached consultant Danny Abelson of In-Game Services (IGS, Madison, Wis.) with a special challenge: a speaker system for the Miller Lite “End Zone,” a premium seating area at Packer Stadium, that would have the versatility to alternatively handle a live radio feed from the local Packer Radio Network and reproduce the stadium P.A. without having it conflict with and/or drown out the radio feed.

Abelson’s solution was to design a high-quality, specially focused loudspeaker treatment fed with program sources controlled by an automated ducking circuit. The circuit normally provides a feed from the home radio play-by-play announcers and automatically switches to time-delayed in-bowl programming whenever the main end zone P.A. system is in use.

Abelson chose six Martin Audio WT2-WP weatherproofed enclosures for the job. “The nature of today’s in-game sporting environment has changed,” said Abelson. “Team owners and manager realize they must entertain their fan base to maximize marketing opportunities and customer enjoyment. We always recommend the most appropriate product for an application. That is why we are so satisfied with our decision to use the Martin loudspeakers in this application. The Packers are a demanding organization, always striving for the best performance on and off the field. Lambeau Field is well-known for it’s harsh ‘frozen tundra’ environment. The Martin enclosures look great, provide great sound for the fans in the Miller Lite End Zone and can handle the elements.”

For more information on the Martin Audio enclosures, visit

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