M-Audio Appoints New UK General Manager

Jul 22, 2003 12:00 PM, Editors


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M-Audio has promoted Isabelle Alran to the position of general manager for its UK office. Located in Hemel Hempstead, just north of London, the UK office distributes M-Audio products to French dealers and European distributors in addition to the UK reseller channels. Alran has assumed the P&L responsibilities of running the UK operations and overseeing the sales and marketing activities for both the UK and France.

In March 2002, Alran joined the M-Audio UK office with sales and marketing responsibilities for France, and in one year, has grown the territory over 500% from the prior independent distribution.

Woody Moran, M-Audio's VP of sales and marketing, said, "Isabelle has proven her capacity to grow and support the French market, which is no small task. Manuals, sales literature and packaging all had to be translated, advertising placed, dealers visited, as well as artist development to oversee. Isabelle's energy and commitment to excellence are infectious, and we could think of no one better suited to lead our UK sales and marketing operations."

For more, visit M-Audio online at www.m-audio.com.

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