MediaMatrix Shanghai Seminar Hosts 350-Plus Audio Pros

Jan 21, 2004 12:00 PM, Editors


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Between September 20-22, 2003, Architectural Audio PTE Ltd., the exclusive distributor of MediaMatrix in China and Southeast Asia, sponsored its 20th—and largest ever—MediaMatrix educational seminar at the Sun Moon Resort Villa, outside of Shanghai.

According to Dr. David Law, director of AAPL, “Over 350 audio professionals from all over China attended the seminar, including Chinese MediaMatrix and Peavey dealers, system integrators, engineers, and past and potential customers, as well as professional and academic acoustics and networking experts. Additionally, several professors who are in charge of writing government building acoustical specifications also attended.”

Since its inaugural session in 1994, the MediaMatrix Seminar Series continue to provide instruction to system integrators, designers, consultants, engineers and end-users on MediaMatrix products, technology, applications and design.

Since 1997, AAPL-sponsored MediaMatrix Seminars have been held throughout China at dealer locations, coinciding with major industry trade shows such as PALA (Pro Audio Light Asia) or at Peavey’s mainland China headquarters, located in Shanghai.

AAPL’s introduction to MediaMatrix seminar is a half day in length, while the intermediate MediaMatrix Seminar is three days with six hours of class training per day. AAPL’s advanced MediaMatrix seminar offers seven hours of lectures and hands-on class training, with approximately three hours of homework per day, for seven consecutive days. Advanced students must pass an exam at the conclusion of the seminar to be recognized as an authorized MediaMatrix programmer, and written certification is issued to those students who make the grade. Between May and July of 2003, AAPL sponsored four advanced MediaMatrix seminars, successfully training approximately 80 new technicians.

According to Dr. Law, “Advanced MediaMatrix seminars are scheduled according to customer demand with a dealer sending two to four of his technicians and class size is limited to 20 students. I am confident that the advanced MediaMatrix seminar held in China is the most comprehensive of its kind. A student must present his or her homework assignment to the class each morning so they may receive constructive criticism from his peers, as well as from the instructors. It’s amazing how fast students can learn the MediaMatrix program, as well as to recognize each other's mistakes, from the quality input and ideas of the other classmates.

“Chinese audio professionals are well-aware that MediaMatrix systems have been used in the most prominent venues in the world, including the Sydney Opera House, the U.S. State Senate, the Petronis Twin Towers in Kuala Lumpur, and convention and exhibition centers, as well as stadiums and airports all over the world,” he continued. “MediaMatrix is considered the industrial standard for networked audio in China and it is continually installed in the most important government venues in Beijing, such as the Forbidden City and Summer Palace, as well as in many other provincial government buildings. Education is the key to fully master the capabilities of a MediaMatrix system. Seminar students are constantly reminded, ‘You are what you know.’ In order to win tenders and contracts, it all boils down to technical expertise, without which your competitors will take over your role before you can even figure out how they did it. I am happy to say that from the enthusiasm that I see in every MediaMatrix seminar attendee, there is a drive for knowledge that will continually elevate MediaMatrix to new successes in the future.”

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