Midas Consoles Holland Launches

Mar 4, 2004 12:00 PM, Editors


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The Vakbeurs Theater Techniek show, which took place in The Hague at the end of January, saw the official public launch of Midas Consoles Holland, the new distribution organization for Midas and Klark Teknik products in the Netherlands.

Midas Consoles Holland is the brainchild of Axel Nagtegaal of Electric Audio. Electric Audio had distributed Klark Teknik in Holland, but Nagtegaal’s wanted to develop a structure that would concentrate exclusively on Midas and Klark Teknik in the Dutch market.

“Midas Consoles Holland, although part of Electric Audio, operates entirely independently,” explained Nagtegaal. “It has its own very distinct identity, including its own dedicated logo, Website and personnel, plus a fully stocked showroom and demo facility that we call the ‘Midas Cave’ [pictured]. MCH exists exclusively for the sales and support of Midas and Klark Teknik. Unlike most distribution setups where many brands from several manufacturers are represented, there is absolutely no affiliation with any other brand. It’s almost as if you were buying direct from the factory.

“We also aim to add value in other ways,” he continued. “For example, for customers who do not wish to purchase a console outright, we offer a variety of leasing options and finance packages. We have also developed what we call a Service Pack, which is a bolt-on extra to the three-year warranty that, in the rare event of a problem, guarantees a replacement console of the same type or better within four hours of the original call. And we offer regular training sessions at our demo facility for both new and existing customers.”

“We are 100-percent committed to this distribution model,” said David Cooper, sales and marketing director for Midas and Klark Teknik. “We love the focus it gives to our brands. We love the fact that Midas Consoles Holland is as dedicated to training and support as we are. His ‘Midas Cave’ is truly impressive. Every single console in the range [apart from the Heritage 4000 and XL4] is there in full working order for demo, training and support purposes. Axel is taking the philosophy that we espouse and adhere to at Midas and Klark Teknik to his own customers. As far as we are concerned, that can only be good news.”

For further information on Midas Consoles Holland, visit www.midasconsoles.nl or contact Peter Haaima at +31 (0) 36 5404478 or peter.haaima@midasconsoles.nl.

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