Midiman Creates New Corporate Identity As M-Audio

Jul 8, 2002 12:00 PM, Editors

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Midiman (Arcadia, Calif.) announced today that it has changed its corporate moniker to M-Audio—the name it has been using for its Audio Division since 1999. This re-branding comes after the company’s expansion into a broad range of product categories related to musical performance, recording and pro audio. The Midiman product line will remain available through M-Audio.

“Midiman and M-Audio both have great brand recognition,” said Adam Castillo, marketing director of M-Audio. “The fact is that the name M-Audio better reflects our expanded product lines and future directions as a company. Given our continued growth and diversification of products, we felt that this was a logical time to make the transition.”

For more, visit www.m-audio.com/.






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