New Post-Production Studio Opens In New York City

Apr 22, 2002 12:00 PM, Editors


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

Editor Brendan Werner, designer Jeremy Lasky and effects artist Daniel Gonzalez have opened the doors of their new New York City-based post-production studio, Perception. The three co-founders previously worked together at R/GA's broadcast studio.

According to the co-owners, their mission for Perception is to create world-class visual commercial art using the most efficient, cost-effective tools available; work that will challenge and change the industry's idea of what can be accomplished on a desktop.

"The name of the company is indicative of the work we hope to do," Lasky told an EditorsNet reporter. "We want to change the way clients see things. We're doing high-end, post-production work on desktops that looks like it's been done on Flame and Avid."

"Clients don't come to you for what you can cut on, as long as you can get the job done," Werner said. "There's work that will look just as good using other software, like After Effects. Wherever we can streamline, wherever we can use a less-expensive technology to get the same results, we will. We don't have to pay Flame and Avid rates, and we want to pass that savings along to the client. The technology is out there; now, it's all about the talent."

Perception's office space is located in a loft on West 22nd Street in Manhattan's Chelsea district.

Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95



Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.