Mar 30, 2004 12:00 PM, Editors

Omnia Audio is partnering with The Radio Experience, www.theradioexperience.com, in a joint venture to provide the industry's most sophisticated, easy-to-use dynamic data technology for broadcasters wishing to datacast to RDS, HD Radio and Internet web pages.

"Broadcasters have really begun to realize the positive potential in displaying dynamic information related to their on-air activities," says Omnia president Frank Foti. "There is a natural synergy between Omnia and The Radio Experience as industry leaders in emerging technologies. As RDS and HD Radio deployment grows, the ability to be able to provide broadcasters with equipment that enables content-related information makes our partnership a natural fit."

"This technology partnership finally brings together all the pieces of the datacasting puzzle," says Allen Hartle, president of The Radio Experience. "Together, we can provide state-of-the-art hardware, designed to meet the needs of both the broadcast engineer installing the system, and the needs of the programmer looking for a competitive advantage."

"RDS has been used widely in Europe since the 1980s," adds Hartle. "Now, as more cars sold in the American market come equipped with advanced radios, broadcasters see the advantages of adding the system to their service."

RDS hardware products offered by Omnia and The Radio Experience are slated to include an RDS Encoder with integrated RDS Accelerator, to give broadcasters the ability to send text information to both RadioText and Dynamic PS displays and a Dynamic Data Processor that provides data distribution capabilities for RDS and HD Radio. Software products will include "Now Playing" software to interface RDS with automation systems for automatic music information retrieval, and "NewsFlash," which enables studio operators to broadcast up to the minute weather reports, RDS Traffic alerts, Amber Alerts and sponsor participation in RDS, HD Radio and Website displays.

Omnia/The Radio Experience RDS products will be on display in the Telos/Omnia booth at the Spring NAB convention.

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