Sacred Noise Composes Johnson & Johnson Campaign

Dec 11, 2002 12:00 PM, Editors

Polls


Education Guide

Mix is gearing up to present its longstanding annual Audio Education Guide in its November 2014 issue. Want to have your school listed in the directory, or do you need to update your current directory listing? Add an image, program description, or a logo to your listing! Get your school in the Mix Education Guide 2014.

Composer Peter Rundquist of music and sound-design company Sacred Noise (New York City) recently wrote the score for a new two-spot branding campaign for Johnson & Johnson.

"What mattered most was finding the musical accompaniment for those touching, honest moments between a mom, dad and newborn," said Rundquist. "We didn't want the score to be overly pretty or do a sweeping Hollywood orchestra type of thing. I wanted to enhance the intimacy of the moments without stepping on them. The emotional aspect is captured in the visuals; it didn't need heavy-handed music.

"Because we got involved months in advance of the filming, the music actually helped conceptualize the spots," Rundquist continued. "Although our initial musical ideas evolved as the project moved forward, the involvement we had with the creative team helped make the spots great. They trusted us and our instincts to take the concepts to another level and that's exactly what we did."

Credits include: Aaron Jaffee, composer/sound designer; Sound Lounge (New York City), audio post; and Tom Jucarone (at Sound Lounge), engineer.

Check out the clips at www.sacrednoise.com.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.