Sacred Noise Composes Johnson & Johnson Campaign

Dec 11, 2002 12:00 PM, Editors


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Composer Peter Rundquist of music and sound-design company Sacred Noise (New York City) recently wrote the score for a new two-spot branding campaign for Johnson & Johnson.

"What mattered most was finding the musical accompaniment for those touching, honest moments between a mom, dad and newborn," said Rundquist. "We didn't want the score to be overly pretty or do a sweeping Hollywood orchestra type of thing. I wanted to enhance the intimacy of the moments without stepping on them. The emotional aspect is captured in the visuals; it didn't need heavy-handed music.

"Because we got involved months in advance of the filming, the music actually helped conceptualize the spots," Rundquist continued. "Although our initial musical ideas evolved as the project moved forward, the involvement we had with the creative team helped make the spots great. They trusted us and our instincts to take the concepts to another level and that's exactly what we did."

Credits include: Aaron Jaffee, composer/sound designer; Sound Lounge (New York City), audio post; and Tom Jucarone (at Sound Lounge), engineer.

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