Sennheiser Expands A&R Functionality

Feb 25, 2003 12:00 PM, Editors


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Sennheiser launched its Senheiser Network, which allows artists and engineers to gather an array of product news and technical services support provided by Sennheiser worldwide. This exclusive Sennheiser Web-based network was the brainchild of Rolf Meyer, Sennheiser GmbH president of sales and marketing, and Paul Whiting, managing director of Sennheiser UK.

Managed by Sennheiser's worldwide artist relationship manager Paul Hugo, the Network is centered on a password-protected, members-only Website that links the artist or engineer to a Sennheiser subsidiary (or, in some cases, a Sennheiser independent distributor) in the country or region in which they require support. To access the network, the artists or engineers must be signed on as a Sennheiser Network member. Once members, they can access the site and find country-by-country wireless microphone frequency-coordination support, technical troubleshooting, product information and more.

The network was recently used on the Kylie Minogue European tour; Minogue's engineers were already signed up as members of the network in the UK. While making plans to go to the U.S., they logged on to the Sennheiser Network site and found Paul Hugo's name and contact information to coordinate the Sennheiser wireless frequencies and gear needed when Kylie arrived in the U.S. for performances and television dates. Hugo, backed by Sennheiser's U.S. headquarters, and Kristy Haima, the newly appointed USA artist relations manager, had everything setup and ready to go when Minogue and her band and crew arrived in the U.S.

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