Sennheiser Launches Redesigned Website

Mar 16, 2004 12:00 PM, Editors

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A whole new online experience now greets the 100,000-plus visitors who log on to the Sennheiser Electronic Corporation Website each month, including enhanced functionality, improved navigation and a colorful, eye-catching design.

The newly updated site (www.sennheiserusa.com) incorporates the latest Web design and e-commerce technology, offering all visitors first-class navigation, essential features to quickly gather information on the entire array of Sennheiser products and one-click access to Sennheiser-distributed brands. New features include Zoom functions, information downloads, an online store and a more robust search engine technology. Key new functions include application-orientated navigation that allows visitors to gather key information based on their unique audio application needs; "Power Search" capability that enables site searches by partial words, product models, press releases, PDFs and even hi-res images; an Instant Zoom function that provides a pre-loaded, two-level, closeup view of many parts and products; improved media collection that addresses the increased need for product media and documents; a new database-driven information structure that provides quicker product access and modifications and advanced applications such as product comparison and customization; and a new corporate look and feel.

"The SEC Website has long been one of the audio industry's most popular online destinations," said Stefanie Reichert, VP of marketing, Sennheiser Electronic Corporation, "so we're pleased to unveil an even more robust user experience with our new redesign. During out 2003 Website survey, we asked users to tell us what would make the site more user-friendly. Incorporating this information, visitors now can find Sennheiser products, brands, applications or information they need faster and easier than ever. Plus, the inviting new look of the site makes it great for browsing, whether you're an audio professional cross-checking product specs or a music lover simply looking for a new set of headphones."

The new Website is the brainchild of Matthias Ajple, manager of e-commerce and Web development at SEC.






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