Shure Creates Subsidiary To Sell Direct In Germany

Apr 29, 2002 12:00 PM, Editors


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Shure (Evanston, Ill.) has established a new company called Shure Distribution GmbH, which will begin direct sales to Shure dealers in Germany beginning June 1, 2002. This new company is a wholly owned subsidiary of Shure Europe GmbH.

"This new arm of Shure Europe is a logical extension of our current activities in Germany, the largest audio market in Europe," said Al Hershner, VP of U.S. and European sales. "Shure Distribution will enable us to strengthen our brand both in the home country of many of our competitors, as well as throughout Europe."

Along with direct sales to Shure dealers in Germany, Shure Distribution will also provide customer support, order fulfillment and post-sales suport. Included in this support is the Shure Applications Team, a group dedicated to providing service and technical support. Comprised of specialists in various fields, including touring sound, installed sound and broadcast, this team offers product training for retailers, consulting services for large installation projects and special events, as well as seminars and courses for universities, colleges and trainee apprentices.

Shure Distribution GmbH is located in the same offices as Shure Europe GmbH in Heilbronn, Germany. Bernd Friedel joins the new company as director of sales and marketing.

Contact Shure Distribution GmbH at

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