Shure Creates Two New Sales, Marketing Divisions

Apr 16, 2004 12:00 PM, Editors


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Shure’s Personal Audio Business Unit and Personal Audio Portfolio Management group are two teams responsible for the sales, marketing and product management of consumer products such as the E Series earphones and QuietSpot mobile phone headsets.

“Our earphones and the QuietSpot have been very well received by consumers in the past few months,” said Mike McGinn, executive VP at Shure. “With this success, it made sense for us to dedicate sales and marketing resources toward this rapidly growing market.”

Key personnel moves involved in the Personal Audio Business Unit and the Portfolio Management group are general manager Shawn Stahmer, who will direct the efforts of the Personal Audio Business Unit; Brian Woodland, director of sales, personal audio, in which he will manage the sales activities for all consumer channels; and Scott Sullivan, category director for Personal Audio Portfolio Management, whose team will be responsible for the product management of earphones, mobile phone headsets and all other products designed for the personal audio marketplace.

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