Shure Re-Orgs Sales, Marketing

Jul 31, 2003 12:00 PM, Editors


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Shure’s sales and marketing functions have been reorganized into five distinct business units.

"Shure's growth prospects are bright," said Mike McGinn, executive VP of sales and marketing. "In order to allow the company to continue to expand, it was important that we set up some new processes to make sure that our very important dialog with the customer was formalized, captured and acted upon."

The five new business units are based on both regional and market divisions, and are responsible for assessing market needs, developing marketing programs and working with the sales channel to bring products to market. They include: Shure U.S., headed up by VP and general manager Al Hershner; Shure Europe, overseen by managing director Markus Winkler; Shure Asia, managed by Rob Ascough, managing director; Shure International Americas, Middle East and Africa, directed by general manager Jane Wilke; and Shure Communications, Shure's mobile communications subsidiary, run by Shawn Stahmer, managing director.

In addition to the business units, a global marketing team representing product development, directed by Mark Brunner, market integration, managed by Kimberley Britton, market research, overseen by Jim Santilli, and global support services, headed up by Jim Furst, have been constructed.

For more, visit Shure online at

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