Sound on Sound, Thwak! Announce Alliance

May 17, 2004 12:00 PM, Editors

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Sound on Sound Recording has announced a strategic alliance with recording artist/electronic drummer Tony Verderosa’s Thwak! Music to offer original music for commercials at the recording company.

Through the deal, Thwak! Music has access to Sound on Sound’s resources, including any of the company’s four recording and mixing rooms (video capture, lock-to-picture, 42-inch plasma screens, surround-capable). “Tony’s clients can walk out with video burned to DVD or Beta tape, plus each studio and lounge is wired for T1 Web access for project delivery via FTP or e-mail,” said Christopher Bubacz, COO of SOS. “Thwak! Music offers Sound on Sound an exciting link to Madison Avenue. Our alliance with Tony opens up a new market for us and provides Tony with a solid support network that enables him to react quickly to tight agency schedules with all the tools he needs at his fingertips.”

Thawk! Music at Sound on Sound is outfitted with the latest music production tools, including the Yamaha DTXTREME IIS sampling electronic drum set, a Yamaha Motif music production synthesizer (which integrates MIDI and audio phrases), Steinberg’s Nuendo DAW and a new Yamaha Birch Absolute Nouveau acoustic drum set.

According to Verderosa, “I’m thrilled to be at Sound on Sound. It’s a state-of-the-art facility centrally located off Times Square that can accommodate any type of project from smaller remix-style electronic sessions in Studio D to 30 to 40-piece string orchestras or rock bands in Studio A. All kinds of spot work can be covered in-house in a very comfortable, client-friendly environment.

“Over the years,” Verderosa continued, “I’ve recorded at Sound on Sound, as have many of the artists I represent [including David Mann, Philippe Saisse, Teddy Kumpel, Jamie Myerson, Phil Clendeninn and DJ Josh Byrnes], so it makes perfect sense for Thwak! Music to be here, especially given the size and scope of projects for 2004.” Verderosa recently completed an AT&T campaign and is working on an ongoing Dr. Pepper campaign.

For more information on Sound on Sound, visit www.soundonsoundstudios.com. For more info on Thwak! Music, visit www.thwak.com.






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