THX Ltd. Teams With Electronic Arts

Nov 10, 2003 12:00 PM, Editors

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THX Ltd. announced the creation of a new sound and visual certification standard for videogame development environments. Electronic Arts has incorporated the THX performance standards into its mixing rooms and studios worldwide. The first THX-certified games will be SSX 3, The Lord of the Rings: The Return of the King and Medal of Honor Rising Sun.

"Working closely with THX to deliver the most stunning and impactful audio and visual experience is another example of EA's innovation and dedication to state-of-the-art technology to deliver the best game experience to our customer," said David DeMartini, VP and COO of Electronic Arts' studio. "Providing consistent delivery of high-quality audio performance creates an even deeper immersive experience."

THX established specifications for room design, as well as acoustic and equipment performance, to make sure sound and visual quality are consistent in every EA mixing room. EA's creative team can transfer projects between artists, departments and facilities, knowing that every bit of visual detail and sonic presentation will be maintained all the way through to the end-user's experience.

"With sound and image quality becoming such critical elements to the success of videogame titles, the environments that games are created in must be built to the highest possible technical standards," said Joseph Vogel, VP of business development at THX. "THX performance standards provide the optimal environment for sound recording, mixing and image texturizing. They ensure that the vision of EA's art directors, visual artists and audio mixers is captured and faithfully delivered to consumers and gaming enthusiasts."

For more, visit www.thx.com or info.ea.com.






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