Yamaha Motif Loyalty Program

Oct 16, 2003 12:00 PM, Editors


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Yamaha Corporation of America, Digital Musical Instruments, announced the launch of Motif Loyalty, a sales program for U.S. customers who currently own a Motif synthesizer and are interested in purchasing a new Motif ES product.

After purchasing the ES product, customers are directed to fill out the online registration form at www.motifloyalty.com. Within four to six weeks, registrants will receive a certificate for a one-year warranty extension, a free Motif/Motif ES Survival Kit CD, a choice of Get Motifated! ES DVDs (ES customers only) and 25% off on a selection of Yamaha accessories. In addition, participants will automatically be entered into the monthly drawings for free Yamaha products.

“With the release of the Motif ES, Yamaha has created an unprecedented program for both new and current Motif customers,” said Mike Martin, marketing manager, Digital Musical Instruments. “Simply remember www.motifloyalty.com, and Yamaha will do the rest.”

The Loyalty Program runs from September 2003 through March 31, 2004.

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