Avid Announces New EuCon Partners

Sep 14, 2010 12:30 PM


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Avid announces that Autodesk’s Smoke for Mac, The Foundry’s Storm and Red’s Redcine-X color software applications now offer native support for Avid’s EuCon protocol, enabling content creators to use MC Color to control the color grading features of each application. These new additions provide users of Avid’s Artist Series of control surfaces with more creative options in the color grading workflow.

MC Color is designed to appeal to colorists looking for increased tactile control of their projects, and features high-resolution optical trackballs, track wheels, displays, encoders and programmable keys for a superior feel and integrated control.

Chris Gahagan, senior vice president of Products at Avid, states that this announcement “signifies the steady progress we are making across the industry to expand our roster of EuCon partners and develop an open ecosystem of third-party workflows. Avid remains focused on becoming more open and driving interoperability of our audio and video solutions. We are proud to add industry leaders like Autodesk, the Foundry and Red to that mix to provide our customers with more creative options that allow them to do their best work and leverage existing investments in technology.”

EuCon is Avid’s open, high-speed Ethernet control protocol that allows MC Color and other Avid Artist Series control surfaces to connect to a variety of third-party creative audio and video software solutions, making it possible for users to easily switch between multiple applications and workstations.

"Avid’s MC Color is a great match for Storm," says Richard Shackelton, Head of Product Management at The Foundry. "The trackballs, ring and rotary controls makes it easy for a Storm artist to quickly adjust multiple parameters in order to achieve the look they want. We are confident that Storm users will see the combination as both good value and easy to use. In addition, the EuCon protocol made the technical integration a breeze."

“By offering native support for Avid’s EuCon protocol and a workflow with the MC Color control surface, we will provide editors with flexible and more precise control over color grading, soft effects and transport controls,” adds Maurice Patel, Entertainment Industry Manager at Autodesk.

For more information, visit www.avid.com and Avid's Artist Series page.

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