Clair Brothers/Showco Re-Brands As Clair

Sep 19, 2008 7:44 PM


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new Clair logo

Troy Clair, president and CEO of Clair Brothers/Showco in Lititz, Penn., announced that the leading touring services and sound reinforcement company has officially changed its name to Clair. Unveiled at a company-wide gathering and launched September 17, the new name, identity, Website and corporate tagline ("Global Service and Live Shows Since 1966") illustrate the company’s mission to provide unparalleled expertise and quality through the global delivery of service, sound and support.

“In re-branding Clair Brothers/Showco as Clair, we are uniting our companies under one brand and identity that speaks to our singular mission and focus as well as our history, pioneer spirit and progressive nature as a leading service and sound company,” said Troy Clair. “I’m proud to share this brand with our employees who work hard to make each live show better than the last one.”

The worldwide team at Clair Brothers/Showco took a long-term, introspective look at the company, its history and legacy and developed a brand to usher the company into a new era and represent the strength and expertise of the combined companies, its partners and each Clair employee.

“We have been honored to work with the best in the business, from our clients to our partners,” Troy Clair continues. “We look forward to strengthening our core relationships and creating and growing new ones as we continue holding our company to the highest standards.”

For more information, visit the company’s new Website at

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