Creative Group Provides Post Services for Jay-Z TV Special

Dec 16, 2009 2:00 PM

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Creative Group, a full-service post-production facility in New York City, delivered a complete post package for Fuse Presents Jay-Z Live from Madison Square Garden: Answer the Call. Jay-Z's concert benefited the New York Police and Fire Widows' and Children's Benefit Fund and took place on September 11 of this year.

Creative Group’s editing team for the project, comprising editors Mari Keiko Gonzalez and Mike Levine, delivered a cold open to accompany the broadcast of the concert Fuse aired live on September 11, then did some minor edits on a two-hour commercial broadcast of the concert aired by Fuse on Sunday, September 13. As the concert ended on the evening of Friday, September 11, the edit for the two-hour version required an extremely tight turnaround; Gonzalez and Levine started editing Saturday morning, and outputted the edited version to Fuse around 3 a.m. on Sunday.

The main story for Creative Group, however, was the one-hour version of the concert for the Fuse Presents series, which premiered on Saturday, September 19. A moving medley of performances from the concert, archival footage of September 11, 2001 and interviews of 9/11 first responders talking on-site at Ground Zero, the concert special is intended to provoke the same sense of New York pride, honor and belonging for the at-home viewer as was experienced by those at the actual concert.

“Working on the one-hour version of the concert really gave us the opportunity to tell a story, as we had more time to be creative with it,” recalls Gonzalez. “In the concert, Jay-Z really references New York and what it’s like to be a New Yorker—he conveys this sense of history in the city; this pride in being from the city. We wanted to establish that connection visually for the viewers.”

According to Gonzalez, she and her team accomplished this primarily by re-editing each song visually to highlight the connection between Jay-Z and the MSG audience. Roughly 10 cameras had been used to capture the live performance, giving Gonzalez and her team plenty of footage to work with, including shots of Jay-Z’s moment of silence for those lost on 9/11, concertgoers rapping along with the artist and shots depicting the exhilarated crowd from the vantage point of the performers on stage.

Rounding out the visual elements of Fuse Presents Jay-Z Live from Madison Square Garden: Answer the Call was an audio mix and sound design performed by Sue Pelino, Creative Group’s VP of audio post-production and senior mixer. Working with a music remix provided by Jim Caruana, Pelino and her assistant, Rebecca Chandler, imported the stems of the separate stereo vocals, band, background vocals and audience near and far. They then conformed it to Gonzalez’s final video cut of the one-hour version and started the post-audio remix, which took two days. Ultimately, Pelino and Chandler delivered a stereo and 5.1 mix for Fuse, which aired the show in HD.

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