EAW Names John Speck As Its Marketing Director

Aug 4, 2011 1:54 PM

Polls


Mix Regional

The Mix Regional section for Mix's September 2014 issue focuses on Miami. Send us your studio news: updates, sessions, new rooms, plus club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

photo of John Speck

EAW President Jeff Rocha announces that the audio systems solution company in Whitinsville, Mass., has appointed John Speck (pictured) to the position of marketing director. Speck served on EAW's marketing team from 1995 to 2000, and as an outside consultant in the years since.

Speck brings with him a deep well of expertise, including keen technical knowledge and finely honed communication and writing skills, which will help him to develop an ongoing strategic vision for marketing EAW.

“It’s very rare in our industry to find a person who can both understand an innovation at the technical level and also communicate that innovation in a compelling, non-technical way," Rocha says. "John is such a person, as he proved over and over during the 1990s. Because John was such an important part of our marketing team in the 1990s, he already understands what works for us. In fact, he already has shared some great ideas. Specifically, we look forward to a revitalized mission to educate the market about the innovations we develop here. As John says, ‘If you’re not teaching, you’re not selling.’ And he understands the balance between EAW’s high-powered, scientific aspects and the fun-loving, approachable side that makes us unique.”

Speck states: “My approach is very simple: Dig down into the brand to find its core values, concepts that apply to any aspect of any project the brand might develop. What’s great about EAW is that those core values are, in fact, values. The brand has a very high level of integrity, and I will continue to bring that message to the market in very clear terms.”

Speck began his career in 1993 with the advertising firm Mariani, Hurley and Chandler, based in Providence, R.I. He joined EAW’s marketing department in 1995, and during his five-year tenure with the company, the team created powerful marketing materials that set new standards in the pro audio industry. In 2000, he left EAW to serve as director of marketing for Mediaspace Solutions. The following year, he founded Real Advertising, which counted both EAW and Mediaspace Solutions among its clients. in 2009, Real Advertising merged with the Providence-based New Commons think tank, where Speck worked with such organizations as Rhode Island Economic Development Corporation, OSHEAN, and Providence College.

For more information, visit www.eaw.com.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.