ESPN, Full Sail Collaborate to Produce 2012 NBA Finals Opening Sequence

Jun 14, 2012 5:41 PM


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Full Sail University collaborated with ESPN and production company Habana Avenue to produce the opening sequence for the 2012 NBA Finals. The sequence began airing on June 12, 2012 during ESPN and ABC's opening night NBA Finals coverage from Oklahoma City, Oklahoma.

The professional shoot took place at Full Sail Live, the university’s on-campus performance and production facility, and included ESPN and Habana Avenue staff, as well as four Full Sail University staff members and 12 students.

Over the course of the five-day production, Full Sail students had the opportunity to work alongside and shadow ESPN and Habana Avenue staff. The sequence featured images of past NBA finals projected over a live crowd, and ESPN's projection mapping technology was used on the seats and scoreboards to intersperse NBA jersey graphics with live audience footage.

"Through the Full Sail University Sports Lab, powered by ESPN, select students have the ability to take part in high level professional productions including this year’s NBA Finals intro,” says Mike Retherford, Full Sail's Director of Production, who oversaw the shoot along with Full Sail Live Venue Director, Dave Arias. "This type of event is a valuable hands-on experience for our students especially when they can see the end result of their efforts on live national television."

Find information about the Full Sail University Sports Lab.

Visit Full Sail University online at

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