Guitar Center, GC Pro Offer Nashville Flood Relief

May 12, 2010 2:57 PM

Polls


Mix Regional

The Mix Regional section for Mix's July 2014 issue focuses on Atlanta. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

photo of Ron Matthews

Guitar Center Nashville guitar technician Ron Matthews works on a Fender Stratocaster that was damaged at Soundcheck Nashville during the flood of May 1, 2010. The Nashville Guitar Center staff aided in the cataloging and disassembly of various musical instruments and Pro Audio gear in order to help assess damages.

Musical instrument and professional audio retailer Guitar Center, based in Westlake Village, Calif., has launched “Operation High Ground” for Nashville flood relief, to help musicians, songwriters, recording studios and audio professionals re-build their lives following the recent devastation. The goal of the program is to help Nashville’s music community get back on its feet as quickly as possible to keep the music going in Music City. Guitar Center’s president, Greg Trojan, made the announcement.

As the events of May 1 unfolded, Guitar Center management was kept apprised of the Nashville storm situation as the unprecedented floods destroyed several communities. Immediately the company began to formulate a strategy to take advantage of its extensive resources, both locally and nationally, and put into place a comprehensive, multi-tiered plan that addresses the various musical instrument and professional audio needs of the flood victims.

Dedicated team specialists from both Guitar Center and GC Pro are on the ground in Nashville to interface with and advise flood victims on the best way to either repair or replace their musical instruments and recording gear as quickly as possible.

Guitar Center has mobilized its distribution network to capitalize on the nearby warehouse in Indianapolis, to ensure that if a replacement instrument, recording product or piece of audio equipment is not in stock in Nashville, it will be expedited to arrive as quickly as possible.

A special toll-free Tennessee direct hot line to the High Ground Emergency Team, 877/687-5405, is for customers who have experienced catastrophic loss. Callers can use this number to quickly gain access to musical gear purchases, along with personalized priority shipment and delivery logistics.

photo of Kay acoustic guitar

A shattered Kay acoustic guitar (circa late 1950s or early 1960s) sits on the floor of Soundcheck Nashville, waiting to be assessed for damage.

Guitar Center is partnering with MusiCares to assist the Nashville area music community by providing emergency financial for those who were affected by this crisis. Donations can be made at any of Guitar Center’s 214 stores, or online at www.guitarcenter.com.

TimePayment Corporation, an equipment-leasing provider, is working with Guitar Center and GC Pro to develop a lease offering that will help the victims of the floods replace their equipment.

Guitar Center has also partnered with local Nashville FM radio station 104.5, The Zone, to help musicians rebuild their devastated communities. Beginning in May, for a six-week period, 104.5 will be holding live broadcasts from storm-damaged areas. Guitar Center representatives will be on-site to evaluate damaged gear and provide advice and assistance.

Guitar Center has additionally partnered with local Nashville FM radio station 103 WKDF and the historic 3rd and Lindsley music venue to host a charity country music show titled “Putting The Music Back in Music City.” The show will be broadcast nationwide, and listeners will be solicited for donations to aid flood victims. Guitar Center will donate guitars that will be signed by the various performing artists and give one lucky listener in each market a signed guitar for donating to this event.

photo of damaged amps

Guitar Center staff helped catalog hundreds of musical instruments and pieces of pro audio equipment damaged from the flood. Here sits a row of guitar amplifiers waiting to be assessed for damages.

“Nashville has the greatest concentration of musicians, recording studios and audio professionals anywhere in the world,” states GC Pro Director Rick Plushner. “The entire community has banded together to rebuild Music City, and Guitar Center and GC Pro are proud to be a resource for those players and studios that have suffered a loss. We look forward to helping everyone get back on their feet and keeping the music alive in Nashville.”

Visit Operation High Ground at www.gcpro.com/nashville. Donations to MusiCares Nashville Flood Relief may be made at www.musicares.com/NashvilleFloodRelief.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.