Burgundy Records Launches

Jan 30, 2006 2:00 PM

Polls


Mix Regional

The Mix Regional section for Mix's July 2014 issue focuses on Atlanta. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

The Sony BMG Strategic Marketing Group has launched its new record label, Burgundy Records. The new Sony BMG SMG imprint label, spearheaded by executive VP Joe DiMuro, is set to sign multi-Platinum artists and release new titles. The new label marks its debut with the signing of Chaka Khan and Aaron Neville.

"I am looking forward to working with many of the artists that I grew up and making their music available to everyone, including new and old fans alike," comments DiMuro. "I am confident that Burgundy Records will be a fantastic addition to the Sony BMG myriad of labels."

"I am excited to be a part of Burgundy Records and look forward to giving my existing fans and hopefully new fans some brand-new music," comments Neville. Likewise, Khan reports, "I think that Burgundy was made for me, and I know that we'll do great things together."

Central to every project is the concept of a "360-Degree Approach": promoting through a variety of channels, including licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity.

"Artists and their labels can no longer rely on exposure through radio and video to get their music into the hands of existing or potentially new fans," says DiMuro. "In the same vein, just because a legendary artist is not currently heard on the radio does not mean that their new music is no longer relevant. Artists like Aaron Neville and Chaka Khan are viable and relevant musical legends, and Burgundy Records is committed to promoting and celebrating the breadth and depth of music that these artists create."

For more information, visit www.burgundyrecords.com.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.