Gibson Guitar Announces Launch of the Gibson Baldwin Music Education Division

May 13, 2005 1:32 PM, By Mix Editors


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Gibson Guitar has created Gibson Baldwin Music Education (GBME), a new division dedicated to supporting music education by offering new lines of affordable instruments and by donating portions of proceeds to music education foundations. The GBME division is based in Nashville, Tenn., at the company’s corporate headquarters.

Gibson Baldwin Music Education will focus on producing and delivering a line of entry-level guitars, amps and accessories to retailers across the nation at affordable prices. The division will focus on servicing the beginning player and early music students.

The Gibson Baldwin Music Education program will offer Maestro, Echelon, Genesis and Signature brands; the line of instruments will include both electric and acoustic guitars, bass guitars, woodwinds, horns and percussion instruments. GBME will also offer amplifiers and a full line of Gibson branded accessories. Gibson Guitar will also offer select musical education foundations a percentage of proceeds from products sold under the Gibson Baldwin Music Education program.

"The Gibson Guitar and Baldwin Piano companies were founded by music educators, and our new GBME division will continue our century-plus tradition of supporting music education," said Gibson chairman and CEO, Henry Juszkiewicz. "Gibson is committed to telling students about the many rewards of musicianship, and is very pleased to offer such high quality, affordable instruments to beginning music students."

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