Aug 30, 2004 2:40 PM, By Mix Editors

In 1970, when the 11th floor of 222 East 44th Street was being converted into Photomag, its double wall construction, floating floors and advanced acoustic design set the standards for a state-of-the-art sound mixing facility. Today, Joe Caterini, president of Photomag Sound & Image, announced the completion of an extensive round of facility updates, all of which stem from the company’s 2003 purchase by PostWorks, New York.

“Since being acquired by PostWorks, Photomag has undergone a renaissance, adding two video editing suites and experiencing extensive remodeling and reengineering,” Caterini began. “Our infrastructure has been upgraded to allow seamless integration of our audio, video finishing and graphics capabilities. With our mixing talents continuing to represent the most accomplished commercial, television and feature film mixers, we’re now ready to accommodate all types of projects and give our clients more options under one roof.”

“Photomag has been one of the city’s foremost audio facilities for decades,” said David Rosen, CEO of PostWorks, New York. “With Joe Caterini at the helm to manage facility updates, an expanding team and a powerful new level of services, our dedication to the revitalized Photomag Sound & Image represents our total commitment to satisfying our customers’ post-production needs.”

Photomag’s new video edit suites are equipped with complete Avid Symphony systems. The editorial roster consists of online editor and colorist Travis Antolik, emerging editor Steve Beganyi and editor/graphic artist Anthony Cortese.

The company’s six sound mixing studios each have their own VO recording room and Pro Tools technology. Project mixing assignments fall into the respected hands of Caterini, Patrick Donahue, Bobby Elder, Matt Foglia, Billy Harper, Benny Mouthon, Jared Seidman and Lou Teti.

The staff has recently mixed national TV ad campaigns for Sony, Ameritrade and Victoria’s Secret, national radio spots for Burger King and top feature films, documentaries and TV shows. Credits include Control Room for Magnolia Pictures, With All Deliberate Speed for Discovery, Mary Pickford for PBS and The Yes Men for United Artists.

For more information, please go to www.pmag.com.

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