Yamaha Acquires Steinberg Media
Dec 22, 2004 1:18 PM, By Mix Editors
Most Popular
advertisement
Polls
TalkBack
AES N.Y. is coming up and we want to know what about your favorite New York recording story. E-mail us at mixeditorial@mixonline.com.
This Month in Mix
Yamaha Corporation has reached a basic agreement to acquire 100% of the common stock of Steinberg Media Technologies GmbH, a division of Pinnacle Systems, Inc. The acquisition, which includes Steinberg’s U.S. sales operations, took place through closed competitive bidding on December 20, 2004.
Steinberg Media Technologies, founded in 1984, became part of the Pinnacle Systems Group in January 2003.
In the mid 1990s, Yamaha forged a relationship with Steinberg by using its computer music products and bundled software. In April 2004, Yamaha and Steinberg deepened their cooperative relationship with the Studio Connections initiative, a joint-development project to seamlessly integrate Yamaha’s hardware products with Steinberg’s software.
Now, Yamaha has reached agreement to acquire all of Steinberg’s common stock through closed competitive bidding. Yamaha has incorporated Steinberg’s assets, including its strong technical capabilities in software development and intellectual property, into its Group efforts and further strengthened these activities through joint-development projects.
The total acquisition amount is $28.5 million. This acquisition will be effective in late January 2005 after the necessary legal steps are taken.
With the acquisition of Steinberg, Yamaha plans to further promote the Studio Connection initiative and realize seamless technical integration of hardware, such as synthesizers and digital mixers, and software. Another goal of the acquisition is to expand the market by making it easier for both general users and professionals alike to create music in a broad variety of genres.
For further details, visit Yamaha’s Website at www.global.yamaha.com/index.html.
Acceptable Use Policy blog comments powered by Disqus
Modern Recording and Mixing
This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95
Mastering Cubase 4
Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95
Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. 
AES 2009: Slate Pro Audio Trigger
Upgrading Studio A at Santa Barbara Sound