AED Rent Belgium Hosts First Innovason Academy

Apr 3, 2007 2:04 PM


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Following its purchase in January of six Innovason digital consoles from its Belgian distributor, A. Prévost, AED Rent Belgium, one of Europe's largest dry-hire rental support companies, hosted its first Innovason Academy at its headquarters in Willebroek, Belgium. Innovason product specialist Matthieu Le Failler, with support from market development manager Philippe Pelmelle, conducted the training session using three consoles that AED Rent had made available. The session offered an overview of the consoles followed by hands-on training.

Innovason product specialist Matthieu Le Failler (left) and market development manager Philippe Pelmelle.

"There is no doubt that training is the key to the success of a product like Innovason," says AED Rent CEO Eddy Van Nuffel. "We deliberately limited the numbers to around 15 so that everyone would get a chance to use the consoles for themselves and also have some one-on-one time with Matthieu for both technical support and practical demonstration, if required. As a result, everyone went away feeling that they'd learned something new and eager to use a console in a real-world situation, which is exactly the response we were aiming for."

"In this market, and especially when you're talking about relatively new technology such as digital mixing consoles, knowledge is power," says A. Prévost's Walter Geerts. "The more people know about the product and know how to use it properly, the better. Innovason has already proved beyond any doubt in its own territory the value of proper training—they had a record year in France in 2006—and we intend to do the same here in the Low Countries. Our plan is to offer regular training sessions every six weeks or so."

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