Lawo Acquires Innovason Brand 

Nov 28, 2011 3:20 PM

Polls


Mix Regional

The Mix Regional section for Mix's July 2014 issue focuses on Atlanta. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to mixeditorial@nbmedia.com.

Console manufacturer Innovason of Plougoumelen, France, announces that it was dissolved on November 2 in the wake of a lengthy restructuring process, and that Lawo AG now owns all Innovason product and trademark rights. Lawo will henceforth manage the Innovason brand from Lawo’s headquarters in Rastatt, Germany.

photo of Innovason console

The move follows Lawo’s acquisition of Innovason's majority shareholding in April 2008, and marks the end of a juridical process that resulted in the liquidation of Innovason SAS.

According to Marcel Babazadeh, Innovason international sales director: “It’s the best of both worlds. Now that the Innovason products have become part of the range offered by Lawo in Rastatt, it means that the continuity of the brand is guaranteed. At the same time it benefits from everything that Lawo has to offer with its more than 40 years of experience in professional audio technology.

“Furthermore, Lawo is committed to maintaining the heritage and history of Innovason,” Babazadeh continues. “Our focus for the future is on the continued development of the Eclipse platform. The difference is that we will be able to pursue this development with more resources available to us than ever before, which is fantastic news. It is the ideal climate in which to nurture and perpetuate the pioneering spirit that has characterized Innovason products since the beginning.”

A number of former Innovason employees will take over responsibility within the new structure at Lawo, including Eclipse developer Hervé de Caro, who is now product manager for Eclipse; Nicolas Gozdowski, who will continue in his role as service engineer; Benoit Quiniou in R&D; and Babazadeh, who remains the international sales director.

“I have believed in the brand from the beginning,” says Lawo CEO Philipp Lawo. “I admire innovation, which has always been a driving force for the development of Innovason products. However, despite Lawo’s intervention in 2008, the company was still not able to realize its full potential. Now that the brand is fully integrated into the Lawo structure, I am confident that together we can achieve success.

"I’m also delighted to welcome the new colleagues on board, all now key members of the Lawo team responsible for Innovason. It is the end of an era for Innovason in its former structure, but the dawning of a new chapter of innovations. We’re all looking forward to a new and promising future in the live sound market together.”

For more information, visit www.lawo.de and www.innovason.com.






Acceptable Use Policy
blog comments powered by Disqus

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.

[an error occurred while processing this directive]

The Wire, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the The Wire for the latest press postings.