Prism Sound To Distribute Maselec Products in the U.S.

Aug 4, 2011 1:49 PM


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Prism Sound has consolidated its relationship with producer/engineer Leif Mases by taking on U.S. distribution for his entire Mases Electronics “Maselec” range of analog dynamic processors and custom consoles.

photo of Maselec MLA-3

Maselec MLA-3 multiband compressor

Prism Media Products Inc., Prism Sound’s U.S. sales and distribution company, already markets the Maselec Master Series MEA-2, MLA-2 and MMA4-XR processors. Under the terms of the new arrangement, Prism Media Products Inc. will now also market the MLA-3 multiband compressor (pictured); the MPL-2 peak and frequency limiter; the MDS-2 high frequency limiter (de-esser); the MTC-2 and MTC-6 mastering consoles.

“This new arrangement allows both companies to exploit the excellent synergy between our product ranges,” Leif Mases says. “My relationship with Prism Sound has always been mutually helpful and it makes perfect sense to develop this in the U.S. by using PMPI for my marketing and distribution.”

Over the years, Mases has worked with artists including ABBA, Led Zeppelin, Jeff Beck and Black Sabbath, as well as co-owning the renowned Marcus Studios in London. The Maselec Master Series combines Mases' experience with the creative process with Prism Sound's focus on engineering and technical excellence. Originally launched in 1995, the products have recently been updated to ensure that they continue to deliver great-sounding audio in an intuitive and easy-to-use package.

Prism Media Products Inc. states that its recent reorganization was the catalyst for extending its relationship with Mases in the U.S. The company opened an office in California and took on new sales and marketing staff.

“I am very impressed with the new PMPI team,” Mases says. “They have hands-on experience of the recording industry and truly understand my products because they have actually used them in a studio setting. PMPI can now go to customers with a full range of products that complement each other and this will make it much easier to market and sell the entire catalog. The U.S. is a very large territory and although my products have always done well there, tackling the marketing on my own has been time consuming. Having PMPI’s dedicated sales and marketing team on board will remove a lot of pressure and leave me free to concentrate on other territories and on new R&D projects.”

Graham Bowell, Sales director of Prism Sound, adds: “Prism Sound and Mases Electronics products are complementary, and of course we already have a close relationship with Leif thanks to our longstanding joint venture marketing the Maselec Master Series. Over the years, Leif has introduced a number of other items, notably his custom consoles for mastering rooms. He has also added various specialist dynamics processors to the lineup. By adding these to our range in the U.S., PMPI distribution can now offer musicians, engineers, producers and mastering engineers a range of products including PMC speakers; Prism Sound and SADiE recording software, processors and interfaces; and Maselec analog processors and custom consoles.

"This is in addition to Prism Sound test and measurement equipment, fast becoming the new standard among audio product manufacturers and the Imerge range of home cinema products.”

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